Vacation rentals may have arrived late to the online travel party but the industry has rapidly transformed into a vibrant online segment and investor favorite. Even as the housing meltdown and economic recession dealt a twin blow to the sector, online bookings surged, jumping from just 12% of the overall vacation rental market in 2007 to 24% in 2012.
The market's complexity and fragmentation bring lingering challenges, but strong online momentum will continue to drive rapid growth. By 2014, three in ten U.S. dollars spent on vacation rental will be booked online an online travel penetration just a few points shy of the hotel and lodging segment.
Learn more about how Phocuswright's U.S. Vacation Rentals 2009 2014: A Market Reinvented, can help you leverage the sweeping changes that are transforming the U.S. Vacation rental marketplace.
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