Building The Online Vacation Package Marketplace

Published January 2003
David Juman
David Juman

Senior Manager, Editorial and Content Development

Phocuswright Inc.
Phocuswright Inc.
Building The Online Vacation Package Marketplace

Phocuswright's FYIJanuary 24, 2003

Building The Online Vacation Package

Survey Results

In 2002, Phocuswright Inc. and New York
University’s Tisch

Center of Hospitality and

Tourism began a joint research process

the biggest trend in online
travel: vacation packaging.

The overallclass=401053018-22012003>purpose of
the research was to investigate the technological, marketing

and financial

challenges for building the online
vacation package

Two online surveys were developed targeting
two segments of the

class=401053018-22012003> Tourism Technology Providers
(vendors of software and hardware)

class=401053018-22012003> Tour Operators (including
online travel agencies that packageand
sell tours)

survey results are available as a free pdf download at

Building The Online Vacation
Package Marketplace: Survey Results
is published jointly byNew
York University and Phocuswright Inc. The information contained herein
is class=401053018-22012003>derived from a variety of sources. While
every effort has been made to verify theinformation,
the publishers assume neither responsibility for inconsistencies
or inaccuraciesin the data
nor liability for any damages of any type arising from errors or


class=401053018-22012003>This publication is protected by copyright.
It is illegal under U.S. Federal law class=401053018-22012003>(17USC101 et seq.) to copy, fax or electronically
distribute copyrighted material
outside of your organization without explicit

class=401053018-22012003>Advertis class=184161919-22012003>ement

Copyright 2003
Phocuswright Inc. All Rights Reserved.

face=Arial size=-1>