U.S. Online Travel Agencies: Consolidation, Cross-Shopping and Channel Shift

Summary

The online travel agency (OTA) arms race continued to heat up in 2015 as Expedia moved ahead with acquisitions of Travelocity, Orbitz and HomeAway. Stronger efforts to sell direct by suppliers dampened overall growth rates for OTAs, but Expedia and Priceline still experienced healthy gains. Overall, the outlook for U.S. OTAs is positive, as they maintain a strong position in the search-shop-buy funnel amid a growing U.S. leisure market.  

Phocuswright's U.S. Online Travel Agencies: Consolidation, Cross-Shopping and Channel Shift is a comprehensive analysis of the U.S. travel industry, providing market sizing and growth forecasts through 2017. The report focuses on the U.S. online leisure/unmanaged business travel marketplace, and provides a detailed overview of travel distribution in the U.S., with analysis of trends in market share, technological innovation and consumer behavior.  

Topics include:

• Size and composition of the U.S. total and online travel markets
• Market sizing and forecasts through 2017
• Mobile travel sizing for OTAs
• Distribution patterns and projections by segment and channel
• Consumer and technology trends influencing travel marketing and distribution

Purchase U.S. Online Travel Agencies: Consolidation, Cross-Shopping and Channel Shift for comprehensive market sizing of the U.S. travel industry with a focus on the online travel agency segment.

ALSO AVAILABLE

Full U.S. Online Travel Overview Report

Airlines

Hotels & Lodging