Scandinavian Online Travel Overview Tenth Edition
Summary
Phocuswright's Scandinavian Online Travel Overview Tenth Edition provides data, analysis and insight into the Scandinavian travel industry, and projects future performance through 2016. The report covers Scandinavian travel market dynamics, and contains detailed information on all key segments, including air, hotel, car rental, rail, tour operators and online travel agencies.
The travel market in Scandinavia (Sweden, Norway and Denmark) is projected to grow to €16.3 billion by 2016. All supplier segments show positive growth, with low-cost carrier (LCC) revenue expanding the fastest - driven partially by Norwegians' growing desire for domestic travel. The region is the leading European market in terms of online travel penetration, at 58% in 2014. Scandinavia also boasts some of the highest smartphone penetration rates in Europe, with 59% in Denmark, 63% in Sweden and 68% in Norway.
European Market Overview
Also included with Phocuswright's Scandinavian Online Travel Overview Tenth Edition is a summary of the entire European online travel marketplace. This section of the report contains data, analysis and projections through 2016 for key industry channels (OTAs, suppliers) and segments (air, hotel, car rental, tour operators and rail), as well as major markets (France, Germany, the U.K., Italy, Spain and Scandinavia). This valuable overview provides robust European market intelligence that puts regional trends and performance in perspective. The report also features mobile bookings by country and segment.
Purchase Phocuswright's Scandinavian Online Travel Overview Tenth Edition for a complete analysis of the Scandinavian online travel space, including market sizing, key suppliers and intermediaries, trends and projections.
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