Japan is the second largest travel market in Asia Pacific, and one of the region's most established online travel markets. While a number of factors are contributing to slowing domestic growth, the nation's travel industry is responding by increasing its focus on attracting overseas travelers.
Japan Online Travel Overview Ninth Edition presents market sizing and projections for Japan's total and online leisure/unmanaged business travel markets for 2014-2020, as well as key trends and challenges for the coming years. Highlights include:
- Total market and
online leisure/unmanaged business travel bookings for 2014-2020
- Mobile travel gross
bookings for 2014-2020
- Analysis of major
travel product segments – air, hotel, rail and car rental
- Discussion of the online
travel agency (OTA) landscape, including key players and recent developments
factors impacting Japan’s travel market – gross domestic product (GDP), population
trends, exchange rate volatility and more
Purchase Phocuswright's Japan Online Travel Overview Ninth Edition for
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- Overview and Size of the Japan Market
- Key Findings
- Size of the Japan Online Market
- Hotels and Lodging
- Car Rental
- Online Travel Agencies
Japan Online Travel Overview Ninth Edition presents market sizing and projections for the Japan total and online leisure/unmanaged business travel markets for 2014-2020. Figures for 2014-2015 are based on actual company results, with select projections for 2015. Market sizing for 2016-2020 is based on projections. Estimates and projections are for gross bookings - the retail value of travel sold after cancellations.
Airline and rail sizing includes passenger ticket revenue and excludes revenue from freight, ancillary sales and cancellation charges. Hotel figures are based on room revenue, excluding food and beverage. Car rental figures are based on branded rental and chauffeur-driven car hire revenues. They do not account for the broader, unorganized market due to high fragmentation and lack of government data. Rail figures are based on passenger ticket revenue.
Market sizing is presented in U.S. dollars (US$). Where applicable, local currency is converted at the average rate for the period represented. All figures have been adjusted from fiscal year to calendar year and may differ from actual data reported by companies. Totals in charts may not always equal 100% due to rounding.
Both leisure and unmanaged business travel services are included in online travel market sizing and forecasts. Unless otherwise indicated, all online gross bookings and share figures refer to leisure/unmanaged business travel. Unmanaged business travel refers to all air, car and hotel expenses associated with business travel in firms that do not have travel policies dictating channel, type of travel, supplier or fare/rate uses. Corporate online booking systems such as Sabre GetThere are excluded from this analysis.
This report does include corporate travel bookings in the total travel market figures and in the total revenue for each segment. However, it does not directly address the size and dynamics of the corporate travel market, except to the extent that they shape key trends in the size and development of the total and online travel markets. Some corporate bookings made through leisure channels, such as OTAs and supplier websites, may be included in online totals because of the difficulty in distinguishing these bookings from leisure sales.
Phocuswright defines online travel as travel services paid for online by credit/debit cards, Internet banking, electronic wallet or other means. Travel that is researched online but booked offline using telephone numbers on provider websites is, wherever possible, excluded from online gross bookings figures. Japan Online Travel Overview Ninth Edition also includes mobile travel market sizing for 2014 and 2015 and projections for 2016-2020. Sales from both mobile (smartphones and tablets) web and applications are included in mobile gross bookings.
References to the "travel market" indicate the total travel market, and "traditional travel agencies" refers principally to offline travel agencies. "Online penetration" denotes the percentage of travel purchases made online, and "Internet penetration" denotes the percentage of people with Internet access. Phocuswright built its estimates and forecasts from interviews with travel executives in the Japan market regarding their companies' Internet sales, marketing and technology investments, challenges, strategies and expectations. Their responses have been vetted and aggregated to determine market size for supplier websites and OTAs. Phocuswright also considers historical growth and economic trends when developing its forecasts, and reviews public filings of listed companies, government statistics and data from select third-party sources.