Inbound tourism buoyed Japan's travel market in 2014, helping it post its second straight year of 6% growth in yen terms, even as the broader economy slumped. At $81 billion, the total travel market was essentially flat in 2014, but moderately healthy gains will continue for the next few years. Japan will remain Asia Pacific's second largest travel market.
Phocuswright's Japan Online Travel Overview Eighth Edition provides market sizing and forecasts for Japan's total and online leisure/unmanaged business travel markets from 2014-2017. In addition, the report discusses the key trends and developments shaping Japan's travel and tourism industry.
Report highlights include:
- Total market and online leisure/unmanaged business travel bookings for 2014-2017
- Bookings by major travel product segment – air, hotel rail and car rental – along with analysis of segment drivers and dynamics
- Comparison of supplier-branded websites and online travel agencies (OTAs), including key players, bookings and projected growth rates through 2016
- Analysis of the OTA landscape – local versus global players, business models and segment performance
- Impact of mobile, search, metasearch and social
Phocuswright's Japan Online Travel Overview Eighth Edition provides a comprehensive look at this unique and complex travel marketplace – purchase today.
- Key Findings
- Online Market Continues to Increase Share
- Travel Suppliers
- Airlines: Skymark Stumbles, LCC Gains Continue
- Lodging: Inbound Tourists Drive Growth
- Car Rental: Prioritizing Online Sales
- Rail: Diversification for Growth
- Mobile Marketplace: Smartphone Adoption Ramps Up