India is the fastest-growing major economy in the world –
and the travel market is growing even faster. In 2015, India’s total travel
market grew almost 10%, thanks in large part to rising lodging demand, but also
rising consumer spending, infrastructure investment and income supply. And by
2020, the market will from 65% from '164,987 crores to '271,686 crores.
Phocuswright's India Online Travel Overview Ninth Edition:
Air Growth Erupts, Mobile Drives Hotel Sales presents market sizing and
projections for India's online leisure and unmanaged business travel market
from 2014 to 2020. The report features rich analysis of the Indian travel
market, with coverage of online versus offline bookings, bookings by travel
segments, supplier-direct versus intermediary bookings and more.
- Total market and online
leisure/unmanaged business travel bookings for 2014-2020
- Mobile travel gross bookings fro
- Analysis of major travel product
segments – air, hotel, rail and car rental
- Discussion of the online travel
agency (OTA) landscape, including key players and recent developments
- Macroeconomic factors impacting
the Indian travel market – gross domestic product (GDP), oil prices and
exchange rate volatility
Purchase Phocuswright's India Online Travel Overview Ninth
Edition: Air Growth Erupts, Mobile Drives Hotel Sales for the tools and
analysis you need to take advantage of this incredibly fast-growing market.
India Online Travel Overview Ninth Edition presents market sizing and projections for the Indian total and online leisure/unmanaged business travel markets for 2014-2020. Figures for 2014-2015 are based on actual company results, with select projections for 2015. Market sizing for 2016-2020 is based on projections.
Estimates and projections are for gross bookings – the retail value of travel sold after cancellations.
Airline and rail sizing includes passenger ticket revenues and excludes revenue from freight, ancillary sales and cancellation charges.
Hotel figures are based on room revenue, excluding food and beverage.
Car rental figures are based on branded rental and chauffeur-driven car hire revenues. It does not account for the broader, unorganized market due to high
fragmentation and lack of government data.
Market sizing is presented in both local currency – Indian rupees (₹) – and in U.S. dollars (US$). Local currency is converted at the average rate for the period represented.
All figures have been adjusted from fiscal year to calendar year and may differ from actual data reported by companies. Totals in charts may not
always equal 100% due to rounding.
Supplier revenue is attributed to the market where the company is based or headquartered. For example, 100% of Jet Airways’ passenger revenue is
attributed to India.
Both leisure and unmanaged business travel services are included in online travel market sizing and forecast figures. Unless otherwise indicated, all
online gross bookings and share figures refer to leisure/unmanaged business travel.
Unmanaged business travel refers to all air, car and hotel expenses associated with business travel in firms that do not have travel policies
dictating channel, type of travel, supplier or fare/rate uses. Corporate online booking systems such as Sabre GetThere are excluded from this analysis.
This report does include corporate travel bookings in the total travel market figures and in the total revenue for each segment. However, it does not directly address the size and dynamics of the corporate travel market, except to the extent that they shape key trends in the size and development of the total and online travel markets. Some corporate bookings made through leisure channels, such as OTAs and supplier websites, may be included in online totals because of the difficulty in distinguishing these bookings from leisure sales.
Phocuswright defines online travel as travel services paid for online by credit/debit cards, Internet banking, electronic wallet or other means. Travel that is researched online but booked offline using telephone numbers on provider websites is, wherever possible, excluded from online gross bookings figures.
India Online Travel Overview Ninth Edition also includes mobile travel market sizing for 2014 and 2015 and projections for 2016-2020. Sales from both mobile (smartphones and tablets) web and applications are included in mobile gross bookings.
References to the “travel market” indicate the total travel market, and “traditional travel agencies” refers principally to offline travel agencies. “Online penetration” denotes the percentage of travel purchases made online, and “Internet penetration” denotes the percentage of people with Internet access.
Phocuswright built its estimates and forecasts from interviews with more than 100 travel executives across the Asia Pacific (APAC) region regarding their companies’ Internet sales, marketing and technology investments, challenges, strategies and expectations. Their responses have been vetted and aggregated to determine market size for supplier websites and OTAs. Phocuswright also considers historical growth and economic trends when developing its forecasts and reviews public filings of listed companies, government statistics and data from select thirdparty sources.