soft economic growth in 2013, Oceania's biggest countries – Australia and New
Zealand (ANZ) – bounced back in 2014. Australia's gross domestic product growth
accelerated, and macroeconomic conditions in New Zealand are even healthier.
The tourism segment shined in 2014, driven by a 7% year-over-year increase in
domestic overnight trips. Inbound tourism for both countries also rose.
Australia and New Zealand Online Travel Overview Eighth Edition presents
market sizing and projections for ANZ's total and online leisure and unmanaged
business travel markets from 2013 – 2017. The report also provides a detailed
analysis of trends and dynamics within the ANZ travel market.
- Total market and online
leisure/unmanaged business travel bookings for 2013-2017
- Analysis of major travel
product segments – air, hotel and car rental
- Comparison of supplier-branded
websites and online travel agencies (OTAs), including bookings and projected
growth rates through 2017
- Discussion of the OTA
landscape, including key players, recent developments and the relative
influence of local versus global OTAs
- Mobile trends and outlook
Australia and New Zealand Online Travel Overview Eighth Edition for
the insight and analysis your company needs to succeed in this market.
- Key Findings
- ANZ Travel Market: A Tale of Two Currencies
- Online Travel Outshines Total Market
- Suppliers Rule Online, OTAs Gain Momentum
- Expedia Plays Its Cards Right, OTA Market Transforms
- Waiting for Meta and Mobile to Make an Impact
Australia-New Zealand Online Travel Overview Eighth Editionpresents market sizing and projections for the Australia and New Zealand total and online leisure and unmanaged business travel markets for 2013-2017. Figures for 2013-2014 are based on actual company results, with select projections for 2014. Market sizing for 2015-2017 is based on projections. Estimates and projections are for gross bookings - the retail value of travel sold after cancellations.
Airline sizing excludes other revenue - e.g., freight, ancillary sales and cancellation charges. Hotel figures are based on room revenue; car rental figures are based on rental revenue; rail figures are based on passenger ticket revenue. All figures have been adjusted from fiscal year to calendar year, and may differ from actual data reported by companies. Totals in charts may not always equal 100% due to rounding.
Supplier revenue is attributed to the market where the company is based or headquartered. For example, 100% of Qantas Airways' passenger revenue is attributed to Australia.
Both leisure and unmanaged business travel services are included in online travel market sizing and forecast figures. Unless otherwise indicated, all online gross bookings and share figures refer to leisure/unmanaged business travel. Unmanaged business travel refers to all air, car and hotel expenses associated with business travel in firms that do not have travel policies dictating channel, type of travel, supplier or fare/rate uses. Corporate online booking systems such as Sabre GetThere are excluded from this analysis. This report does include corporate travel bookings in the total travel market figures and in the total revenue for each segment. However, the report does not directly address the size and dynamics of the corporate travel market, except to the extent that they shape key trends in the size and development of the total and online travel markets. Some corporate bookings made through leisure channels, such as OTAs and supplier websites, may be included in online totals because of the difficulty in distinguishing these bookings from leisure sales.
Phocuswright defines online travel as travel services paid for online by credit/debit cards, Internet banking, electronic wallet or other means. Travel that is researched online but booked offline using telephone numbers on provider websites is, wherever possible, excluded from online gross bookings figures.
Phocuswright built its estimates and forecasts from interviews with more than 100 travel executives across the Asia Pacific (APAC) region regarding their companies' Internet sales, marketing and technology investments, challenges, strategies and expectations. Their responses have been vetted and aggregated to determine market size for supplier websites and OTAs. Phocuswright also considers historical growth and economic trends when developing its forecasts, and reviews public filings of listed companies, government statistics, and data from select third-party sources.
Market sizing is presented in both local currencies - Australian dollar (A$)?- and in U.S. dollars (US$). Local currency is converted at the average rate for the period represented. References to the "travel market" indicate the total travel market, and "traditional travel agencies" refers principally to offline travel agencies. "Online penetration" denotes the percentage of travel purchases made online, and "Internet penetration" denotes the percentage of people with Internet access.