Asia Pacific Online Travel Overview Sixth Edition Hotels: Opportunities - and Obstacles - Aplenty

Summary

The Asia Pacific lodging industry has proven resilient despite several years of challenges and setbacks, from the H1N1 pandemic to natural disasters and ongoing economic uncertainty. The segment achieved double-digit gains in local currency terms across most APAC markets in 2012. Those results, however, were tempered by flat occupancy and poor performance across key hospitality metrics, making distribution strategy and supplier-OTA dynamics paramount. Yet with relatively low online travel penetration, there remains plenty of room for growth, and global and local brands are investing heavily in the region.

Asia Pacific Online Travel Overview Sixth Edition: Hotels presents market sizing and projections for the total and online leisure and unmanaged business travel markets from 2011-2015. The report analyzes competitive dynamics throughout APAC, with insight into hotel gross bookings and growth rates in China, Japan, Australia/New Zealand (ANZ), India, Southeast Asia and Northeast Asia.

Topics include:

• Total hotel market and online leisure/unmanaged business travel bookings for 2011-2015
• Segmentation for four major APAC markets: ANZ, India, China and Japan, plus Northeast and Southeast Asia regions
• Comparison of hotel-branded websites and online travel agencies (OTAs), including gross bookings and projected growth rates through 2015
• Detailed analysis of key OTAs' hotel strategies and growth
• Impact of APAC hotel market developments, including insight into alternative accommodations, user-generated content and mobile

Purchase Phocuswright's Asia Pacific Online Travel Overview Sixth Edition: Hotels now to navigate opportunities and obstacles in the Asia Pacific hotel market.

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