The Asia Pacific (APAC) hotel industry continues its impressive growth trajectory, undaunted by concerns over an economic slowdown in China and India. The hotel landscape is undergoing a major transformation, as a robust supply pipeline boosts the share of branded properties in the region. Demand is expected to keep pace with the increased supply, as travelers embrace new ways of researching and booking hotels. Following significant gains in 2011, strong but slowing growth will continue through 2013, when online penetration will reach 22% of total room revenues.
Phocuswright's Asia Pacific Online Travel Overview Fifth Edition: Hotels presents market sizing and projections for the total and online leisure and unmanaged business travel markets from 2009-2013. The report analyzes competitive dynamics throughout the region, with insight into hotel gross bookings and growth rates in China, Japan, Australia/New Zealand (ANZ), India, Southeast Asia and Northeast Asia.
- Total hotel market and online leisure/unmanaged business travel bookings for 2009-2013
- Segmentation for four major APAC markets: ANZ, India, China and Japan, plus Northeast and Southeast Asia regions
- Comparison of hotel-branded websites and online travel agencies (OTAs), including bookings and projected growth rates through 2013
- Detailed analysis of key OTAs' hotel strategies and growth
- Impact of APAC hotel market developments, including insight into contracting models, metasearch, social media and mobile
Purchase Phocuswright's Asia Pacific Online Travel Overview Fifth Edition: Hotels to navigate the high-growth Asia Pacific hotel market.
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- Hotels: No Slowdown Here
- PhoCusWright’s Asia Pacific Online Travel Overview Fifth EditionAugust 2012Key Findings
- Overview: Room for Growth
- Hotel’s Online Ascent Continues
- Supplier Sites Gain Ground
- OTAs Eye Hotels to Drive Growth
- Social Media and Mobile
Phocuswright's Asia Pacific Online Travel Overview Fifth Edition Hotels: No Slowdown Here presents market sizing and projections for the total and online leisure and unmanaged business travel market from 2009-2013. Figures for 2009-2011 are based on actual market performance and selected projections for 2011. Market sizing is projected for 2012-2013. Estimates and projections are for gross room revenues – the retail value of travel sold after cancellations. All figures have been adjusted to reflect the calendar year and may differ from actual data reported by companies. Totals may not always equal 100% due to rounding.
Both leisure and unmanaged business travel services are included in the online travel market size and forecast figures. Unless otherwise indicated, all online gross bookings and share figures refer to leisure/unmanaged business travel. Unmanaged business travel refers to all air, car, and hotel expenses associated with business travel in firms that do not have travel policies dictating the channel, type of travel, supplier, or fare/rate uses. Corporate online booking systems such as Sabre's GetThere are excluded from this analysis. This report does include corporate travel bookings in the total travel market figures and in the total revenues for each segment. However, it does not directly address the size and dynamics of the corporate travel market, except to the extent that they shape key trends affecting the size and development of the total and online travel markets. Some corporate bookings made through leisure channels – such as OTAs and supplier websites – may be included in the online totals because of the difficulty in distinguishing these bookings from leisure sales.
Phocuswright defines online travel as travel services that are paid for online. Travel that is researched online but booked offline using telephone numbers provided online is, wherever possible, excluded from online gross booking figures.
Phocuswright built its estimates and forecasts from discussions with more than 50 travel executives across APAC regarding their companies' Internet sales, marketing and technology investments, challenges, strategies and expectations. Their responses have been vetted and aggregated to determine market size for supplier websites and OTAs. Phocuswright also considers historical growth and economic trends when developing its forecasts, and reviews data from public filings of listed companies, government statistics and select third-party data sources.
Market sizing for various countries is presented in local currencies and in U.S. dollars (US$). Local currencies are converted at the average rate for the period they represent. References to the "travel market" are understood to cover the total travel market, and "traditional travel agency" refers to principally offline travel agencies. "Online penetration" denotes the percentage of people shopping and buying travel online, while "Internet penetration" denotes the percentage of people with Internet access.