Staying Local: A Study of the U.S. Road Traveler

Staying Local: A Study of the U.S. Road Traveler Published July 2013 Analysts: Marcello Gasdia, Bing Liu

 

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Road trips are a quintessentially American way to vacation and a crucial segment of the U.S. domestic travel market. In fact, in 2012, nearly a quarter of U.S. adults took a road trip that included a hotel stay or car rental. But while highways are just as important as skyways in delivering travelers to their destinations, the importance of road travel is often overlooked by a flight-centric industry.

Phocuswright's Staying Local: A Study of the U.S. Road Traveler provides a comprehensive view of traveler trends within the U.S. domestic drive market. Key metrics – including driving distances, trip frequency and duration, travel party composition and travel expenditure – explore the fundamentals of road travel behavior, and help travel companies track and understand this dynamic segment. The report also provides rich insight into the road travel planning process, including the destination decision, advance versus last-minute travel planning, the impact of local travel deals, mobile and more.

Topics include:

  • General road traveler behavior, including travel incidence, trip distance, frequency and duration, as well as travel party composition and travel spend
  • Purchase incidence and booking trends for car rental, lodging and destination activities
  • Road trip motivators and destination selection, including timing, influential factors and information sources
  • Advance versus last-minute planning trends
  • Shopping and booking channels/methods
  • Impact of local travel deals and mobile

Purchase Phocuswright's Staying Local: A Study of the U.S. Road Traveler to gain the insights you need to effectively target and influence the U.S. road traveler.

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