Innovation In Destination Marketing: Emerging Trends, Enabling Technologies

Summary

Destination marketers play a unique role in the travel, tourism and hospitality industry. As tourism ambassadors for countries, regions and cities worldwide, they possess unparalleled expertise on leisure travel’s most important driver: the destination itself. Destination marketing organizations (DMOs) of all stripes are important for generating and funneling demand for travel suppliers as well as intermediaries. Increasingly, successfully attracting and engaging visitors depends on the ability to understand and leverage consumer technologies.

This Analysis highlights the technology trends most relevant to destination marketers via discussion of four key themes driving innovation in 2014 and beyond. For each theme, the article highlights enabling technologies and provides examples of innovative destination marketing strategies.