U.S. Accommodation: Clickstream & Conversion Highlights 2014-2016

Summary

While there may be just two mega-OTAs left standing (Expedia and Priceline) in the wake of consolidation, hotels, metasearch and private accommodation players are pushing to grow their share of the lodging landscape. This report, part of Phocuswright's U.S. Accommodation: Clickstream & Conversion series, presents analysis of traffic trends for the U.S. online accommodation marketplace, including hotel and private accommodation websites, as well as the hotel paths of online travel agencies (OTAs) and metasearch sites. Data includes monthly unique visitors, conversion and referrals for both desktop and mobile websites.

Also in this series:

• Hotel Suppliers: Traffic & Conversion
• Online Travel Agencies: Hotel Path Traffic & Conversion
• Metasearch: Hotel Path Traffic
• Private Accommodation: Traffic & Conversion
• Online Accommodation Brand Analysis: Traffic & Conversion
• The Battle for Lifetime Value: Customer Loyalty in Online Accommodation
• Referral Trends in Online Accommodation: Google’s in Charge