U.S. Accommodation: Clickstream & Conversion Highlights 2014-2016

U.S. Accommodation: Clickstream & Conversion Highlights 2014-2016 Published February 2017 Analysts: Douglas Quinby, Cathy Walsh, Deepak Jain

 

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Research Type:
Format:
Slideshow & PDF
Pages:
23 slides

While there may be just two mega-OTAs left standing (Expedia and Priceline) in the wake of consolidation, hotels, metasearch and private accommodation players are pushing to grow their share of the lodging landscape. This report, part of Phocuswright's U.S. Accommodation: Clickstream & Conversion series, presents analysis of traffic trends for the U.S. online accommodation marketplace, including hotel and private accommodation websites, as well as the hotel paths of online travel agencies (OTAs) and metasearch sites. Data includes monthly unique visitors, conversion and referrals for both desktop and mobile websites.

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