Presentation: Making Sense of Mixed Signals: Key U.S. Traveler Insights (SPONSORED: Tealeaf)

Presentation: Making Sense of Mixed Signals: Key U.S. Traveler Insights (SPONSORED: Tealeaf) Published April 2013 Analyst: Lorraine Sileo

 

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From a housing market on the rebound to solid stock indexes and sustained growth in retail sales, the U.S. economy is showing signs of recovery. But as the budget and deficit debates rage on and memories of the recession years linger, many Americans continue to struggle with leisure travel decisions. Are travelers who skipped vacations last year feeling confident enough to pack their bags? Or is prolonged economic uncertainty yielding more of the same?

This April 30, 2013 webinar – sponsored by Tealeaf, an IBM Company – provides rich insight into the status of consumer travel in the U.S. Led by Phocuswright's principal analyst, Carroll Rheem, and Tealeaf's vice president, mobile product management, Bill Loller, and moderated by Lorraine Sileo, vice president, research, this 45-minute roundtable features key metrics for understanding what drove consumer travel behavior in 2012 – and what to expect in the coming year.

Webinar highlights include:

  • New information on traveler behavior, including trip frequency and duration, travel spend and intentions for 2013
  • Discussion of significant trends shaping lodging and air travel, as well as other travel components
  • Overview of how consumers approach and engage in travel planning (destination selection, shopping and purchasing) and sharing
  • Analysis of the information sources and features that most influence consumer decisions

Download this webinar deck and recording to understand and anticipate how today's mixed U.S. economic signals are impacting traveler behavior and intentions.

US $149 
CA $185 • £108 • €122
FREE for Global, Innovation, European and Asia Pacific Subscribers
Add to Cart