Parsing Shop and Book: How Suppliers and OTAs Compete on the Web

Summary

View and/or download the presentation deck and audio recording of the March 1, 2017 webinar, held in partnership with ADARA. Phocuswright's research analyst, Brandie Wright, and ADARA's president of data and analytics, Scott Garner, explore key online traffic trends and traveler behavior in the U.S. Moderated by Phocuswright's vice president, research, Douglas Quinby, this 30-minute presentation is followed by 15 minutes of Q&A.