India Consumer Travel Report

Summary

India has undergone tremendous change in the past several decades. Economic reforms and growth have created a burgeoning middle class characterized by increasing affluence, an improved level of education and a desire to travel. At the same time, advances in technology and the Internet spurred a variety of new travel options, online travel tools and services. Tech-savvy consumers have been eager to tap into these alternatives and efficiencies, and now leverage the Internet and (more recently) their smartphones to plan, book and share their travel experiences.

Phocuswright's India Consumer Travel Report provides a complete picture of the new Indian traveler: who are they, how they travel, how they shop, and what they want. This report examines the Indian traveler population, including their demographic profile, travel and spend behavior, and a range of travel-related activities in which they participate. This study dives deeply into how Indian travelers select their destinations; plan, shop and purchase their travel; and use social media and the mobile channel for travel.

Based on data collected from approximately 2,500 Indian travelers across 12 major metropolitan areas, Phocuswright's India Consumer Travel Report includes:Demographic analysis of Indian travelers, including age, gender, income and education levelGeneral traveler behavior: trip frequency and duration, travel party composition, incidence of domestic versus international travel, and future travel intentionsPurchase incidence and spend on a range of travel components, including air, hotel, rail, bus, vacation packages, destination activities and moreOnline versus offline travel planning, and number of websites used in each phase – destination selection, shopping, purchasing and sharingTrip motivation and information sources used in destination selection, along with leading domestic and international destinationsTraveler shopping behavior, including types of websites used, online and offline sources of information, and influence of various types of online contentTravel purchasing channels, online versus offline booking, and typical purchase methods by age, location and travel componentTrends in mobile and social media adoption, including how consumers use these platforms for travel-related activitiesPhocuswright's India Consumer Travel Report provides a range of data and analysis that help travel companies understand the behavior, attitudes and preferences of today's upwardly mobile, tech-savvy Indian travelers.

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ALSO AVAILABLEMay 30 Webinar – Upward and Onward: Phocuswright's Indian Consumer TravelIndia Online Travel Overview Fifth Edition: When Fast is Not Fast EnoughaReport Package (Save 15% when you purchase this report and the Indian Online Travel Overview report together)