China Online Travel Overview Eighth Edition: Leapfrogging to the Mobile Lead

Summary

Finally, a travel market has caught up to the mobile hype. In 2014, more than half of China's online travel agency bookings came through mobile. By 2016, China will become the first majority-mobile online travel market. Now, everything happening in the country's travel industry is driven by innovation and execution through mobile channels. As travel booms, mobile channels are driving competition among established online providers, upstart new entrants and big Internet companies pushing into the travel game.

Phocuswright's China Online Travel Overview Eighth Edition presents market sizing and projections for the total and online leisure and unmanaged business travel markets in China from 2013-2017. The report also outlines the key trends that will shape China's travel market in the years to come.

Report highlights include:

• Total market and online leisure/unmanaged business travel bookings for 2014-2017
• Bookings by major travel product segment – air, hotel, rail and car rental – including discussion of key players and segment dynamics
• Detailed online travel market analysis, including online penetration, share by segment, and unique characteristics
• Impact of the mobile channel on online travel shopping and purchasing.  

Phocuswright's China Online Travel Overview Eighth Edition provides the numbers and need-to-know facts and analysis on China's large and rapidly advancing travel marketplace.