Brazil Consumer Travel Report

Summary

With an emerging middle class and relatively low online travel penetration, Latin America is home to a burgeoning online travel marketplace. As the region's largest individual travel market, Brazil is a key driver of online growth, and the country has piqued the interest of travel investors, OTAs and metasearch companies in recent years. Despite a contracting economy and fears of inflation, the Brazilian travel industry has proven resilient.

Phocuswright's Brazilian Consumer Travel Report provides a detailed picture of how Brazilians are planning leisure travel, from destination selection and shopping, to booking, traveling and sharing. The study analyzes consumer travel behavior, including core metrics such as travel incidence, trip frequency and duration, travel expenditure, travel components and international travel.

Key topics include:

• A complete analysis of the consumer travel search-shop-buy process, including sources of information and types of websites used 
• Booking trends for major travel products, including air and hotel 
• Trip motivation and information sources used in destination research 
• Mobile shopping and booking trends and use of online features during the trip planning process 
• Insight into the devices, channels and information sources Brazilian travelers are using at each stage of the planning process

Understand and leverage the key trends that are driving the behavior of today's Brazilian travelers – purchase now.