The Latest Updates in Travel Industry Research

Analyst Insights

Recent Analyst Insights

May 2016Can Travel Be Sold as a Subscription? [Video]
Can Travel Be Sold as a Subscription? [Video]
Research UpdateAnalyst: Douglas Quinby

Consumers can now get a subscription for almost anything: clothes, beauty products, music, television, among others. So what about travel? Watch the video below to hear Phocuswright's vice president, research, Douglas Quinby's, take on this growing trend.

April 2016M-Commerce, Youth Feed China's Outbound Travel Boom
M-Commerce, Youth Feed China's Outbound Travel Boom
Research UpdateAnalyst: Maggie Rauch

Chinese travelers are relatively inexperienced with overseas trips, but thanks to decades of increasing prosperity, along with the recent easing of visa restrictions, they are making up for lost time. If recent adverse economic events have Mainland households protecting their savings, overseas travel does not seem to be the first budget item to be trimmed. Chinese travelers spent US$205.7 billion, or ¥1.3 trillion, on outbound trips in 2015.

April 2016Phocuswright Announces the Asia Pacific Travel Innovator of the Year
Phocuswright Announces the Asia Pacific Travel Innovator of the Year
Research Update

Travel industry research authority, Phocuswright, has announced the award winners of the first Asia Pacific Travel Innovation Summit during Phocuswright India, currently underway in Gurgaon, India. Ten innovators took the stage to demonstrate their applications and solutions that are set to change the Asia Pacific travel industry. The winners represent the best of this elite group.

April 2016Digital Travel in Asia Pacific 2016: Beyond Potential
Digital Travel in Asia Pacific 2016: Beyond Potential
Research UpdateAnalyst: Douglas Quinby

After more than 20 years since launching The Phocuswright Conference – the largest gathering of senior executives in digital and travel from around the world – Phocuswright is kicking off its inaugural India conference 21 - 22 April 2016, to delve into the key trends transforming travel across Asia Pacific.

April 2016Airbnb Accommodates Broad Spectrum of Travel Spenders
Airbnb Accommodates Broad Spectrum of Travel Spenders
Research UpdateAnalyst: Brandie Wright

For some types of businesses, offering consumers choice is a big deal. Hotels offer a perfect example: Because big hotel chains often manage a variety of different brands, they can suggest options from budget properties and posh, boutique hotels to lavish, upscale resorts, hoping to appeal to the broadest range of consumers possible. But, perhaps unintentionally, Airbnb might be winning at the differentiation game.

April 2016Travel Apps Make Big Gains, But Hotels Getting Lost in the Shuffle
Travel Apps Make Big Gains, But Hotels Getting Lost in the Shuffle
Research UpdateAnalyst: Brandie Wright

For today's travelers, nearly all is possible with the right app. A few quick taps can transport soon-to-be consumers from a monotonous line at the grocery store to a deep vacation planning session – where pictures of exotic beaches, hotel reviews and airfares await. During trips, apps can make it easier to do things like locate an airport gate, check in, board a flight and find fun things to do in destination. Apps make travel easier, and travelers are certainly buying in.

March 2016U.S. Corporate Travel Market Continues its Post-Recession Recovery
U.S. Corporate Travel Market Continues its Post-Recession Recovery
Research Update

The global economy had some hiccups in early 2016, and uncertainty made a comeback. But, U.S. indicators remain mixed, and with unemployment at an eight-year low and overseas travel more attractive due to the U.S. currency’s strength, the travel industry remains optimistic. The corporate travel market has seen steady growth in the past few years as companies opened up their purse strings and sent their travelers back on the road. A new Phocuswright report, U.S. Corporate Travel: Market Sizing and Trends, sizes the total corporate travel market in the U.S. including forecasts through 2017 and trends that influence it.

March 2016Airlines' Lead Over Online Travel Agencies Stalling
Airlines' Lead Over Online Travel Agencies Stalling
Research Update

Airline websites have managed major gains over online travel agencies (OTAs) in the last few years, and now account for about three quarters of online bookings. But their share will remain unchanged for the next three years. A new Phocuswright report, U.S. Airlines: At Cruising Altitude, provides a detailed overview of travel distribution in the U.S., with analysis of trends in market share, technological innovation and consumer behavior.

March 2016Lodging Drives Steady Growth in U.S. Travel Market
Lodging Drives Steady Growth in U.S. Travel Market
Research UpdateAnalyst: Maggie Rauch

Demand is high for all types of travel in the U.S., but the hotel sector is having an especially rosy few years with demand rising faster than supply. Hotels continue to rule as the most important source of sustenance for online travel agencies (OTAs), so dominance of online share will shift slightly to OTAs from suppliers. A new Phocuswright report, U.S. Online Travel Overview Fifteenth Edition, provides a detailed overview of travel distribution in the U.S., with analysis of trends in market share, technological innovation and consumer behavior.

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