The Latest Updates in Travel Industry Research

Analyst Insights

Recent Analyst Insights

February 2016European Travel Market Set for Record Highs as Online Channels Flourish
European Travel Market Set for Record Highs as Online Channels Flourish
Research UpdateAnalyst: Charuta Fadnis

Travel markets in Europe continue to surge as economies across the region exhibit slow but sustained growth. Across markets, consumers are moving to digital channels for booking their travel and mobile is leading the charge. A new Phocuswright report, European Online Travel Overview Eleventh Edition, explores six key European travel markets, and contains detailed information on all segments in the region.

February 2016As France's Travel Market Bounces Back, Online Competition Heats Up
As France's Travel Market Bounces Back, Online Competition Heats Up
Research UpdateAnalyst: Peter O'Connor

After hovering for several years on the brink of recession, France finally appears to be on a path to recovery. Positive macroeconomic conditions and an increase in high-spending foreign visitors inspire optimism. As online booking channels grow increasingly popular, online travel agencies (OTAs) and suppliers vie for the top spot. A new Phocuswright report, French Online Travel Overview Eleventh Edition, explores France's travel market dynamics, and contains detailed information on all segments in the region.

January 2016Online Penetration Yet to Peak in Scandinavia
Online Penetration Yet to Peak in Scandinavia
Research UpdateAnalyst: Friederike Winkowski

Scandinavia's online travel penetration is set to grow 6% in 2016 as it climbs towards a peak in 2017 when growth is projected to level off. The region, long known for its high Internet usage and online adoption rates, will grow to 69% market penetration this year. A new Phocuswright report, Scandinavian Online Travel Overview Eleventh Edition,explores Denmark, Norway and Sweden's travel market dynamics, and contains detailed information on all segments in the region.

January 2016Online Penetration Lags in Europe's Largest Travel Market
Online Penetration Lags in Europe's Largest Travel Market
Research UpdateAnalyst: Ralph Merten

Germany's thriving economy is translating to a strong travel market. But while the overall market thrives, online penetration and bookings show room for growth as the German people become more comfortable booking on their mobile devices. A new Phocuswright report, German Online Travel Overview Eleventh Edition, explores Germany's travel market dynamics and contains detailed information on all segments in the region.

January 2016China's Travel Market Tears Into 2016
China's Travel Market Tears Into 2016
Research UpdateAnalyst: Maggie Rauch

The Lunar New Year is still a month away, but China's online travel industry started the 2016 calendar year with fireworks. In the space of just one week: Qunar's CEO announced his exit; Alibaba Group abandoned its corporate travel services partnership with Ctrip; and Qunar faced an airline revolt, with more than a dozen carriers closing their flagship stores on its platform. To close out the week, Ctrip announced it would invest US$180 million to become the biggest shareholder in Indian online travel agency (OTA) MakeMyTrip, with a 27% stake.

January 2016Spain Becomes World's Third-Most Visited Global Destination
Spain Becomes World's Third-Most Visited Global Destination
Research UpdateAnalyst: Cathy Schetzina Walsh

Consecutive years of record-breaking inbound tourism is breathing new life into Spain's vacation hotspots and travel companies' strategic positioning. Spain is now the world's third-most visited destination, behind only France and the U.S. A new Phocuswright report, Spanish Online Travel Overview Eleventh Edition, explores Spain's travel market dynamics, and contains detailed information on all segments in the region.

December 2015Success in Direct Bookings Necessary for Independent Hotel Survival
Success in Direct Bookings Necessary for Independent Hotel Survival
Research Update

Despite their differences in room supply, independent properties share some distribution difficulties. A new Phocuswright report, in partnership with h2c, undertook an extensive study of the independent lodging marketplace in six major markets: France, Germany, Italy, Spain, the U.K. and the U.S.

These markets consider direct web to be their most important channel, but are more reliant on intermediaries for their online bookings than are chains, according to Phocuswright and h2c’s Independent Lodging Market: Marketing, Distribution and Technology Strategies for Non-Branded Properties.

December 2015While Online Penetration Soars, Australia Mobile Travel Booking Unimpressive
While Online Penetration Soars, Australia Mobile Travel Booking Unimpressive
Research UpdateAnalyst: Chetan Kapoor

Even with weakening macroeconomic conditions in their country, Australians are still traveling – even overseas. And the country is ahead of Asia in terms of telecommunications infrastructure and connectivity – more than 82% of the population is connected, which has strong implications for how they search, shop and eventually buy travel.

Read More News