U.S. traveler sentiment leans more every day toward the
convenience of mobile-first ground transportation services like Uber and
zipcar. It's difficult for traditional ground transportation companies to know
how to compete in today's ever-ready, always-mobile market. Sponsoring Hail This! The Transformation of The Ground
Transportation Experience for Travel will give you valuable information on
how to hone products and features to match how U.S. travelers shop, reserve and
pay for their transportation.