Upcoming Projects

Travel Advertising in U.S. and Europe: Industry Sizing and Trends
Travel Advertising in U.S. and Europe: Industry Sizing and Trends

As new platforms, technologies and trends have disrupted the U.S. and European online travel landscape, deciding where to allocate travel advertising spend has become increasingly complex. The growing importance of social engagement, chat and text messaging, and personalization signals need for a travel ad spend allocation refresh – requiring travel suppliers and OTAs in the U.S. and Europe to stay ahead of the curve to compete. Sponsor Travel Advertising in the U.S. and Europe: Industry Sizing and Trends for insight into how to wield influence among the disruptions and evolutions of the travel advertising industry. This Phocus Collection project delves into key trends and issues transforming the marketplace from an advertiser, channel and ad product perspective.

Private Accommodation in Europe: A Market Transformation
Private Accommodation in Europe: A Market Transformation

The European private accommodations segment is long-established and large – and it's experiencing unprecedented growth. Learn how and when to influence these renters and to tailor your approach to best fit the European private accommodations market. Sponsor Private Accommodation in Europe for essential market insights into the booming rental market and the type of traveler these accommodations attract. This Phocus Collection project delves into market sizing, consumer and industry trends, and the rising role of digital.

The U.S. Business Traveler: How Loyalty, Technology and Preferred Channels are Impacting Today's Business Traveler
The U.S. Business Traveler: How Loyalty, Technology and Preferred Channels are Impacting Today's Business Traveler

New technologies and business models are now embedded into the business travel market, in turn influencing business traveler behavior, preference and attitudes. Tracking the trends and technologies driving this change is a difficult task – but a critical one to understanding the market. Sponsor The U.S. Business Traveler for access to valuable insight into a rapidly evolving marketplace. This Phocus Collection project delves into where and how travelers make purchase decisions, pain points, how loyalty programs influence behavior, and much more.

Tours and Activities Come of Age
Tours and Activities Come of Age

Tours and activities constitute about 19% of the global travel market – and the sector is finally catching up to the rest of the industry in terms of technology and innovation. Learn how and when to influence travelers to capture a bigger share of the pie. Sponsor Tours and Activities Come of Age for essential market insights on this rapidly evolving sector. This Phocus Collection project delves into the key issues and trends transforming the in-destination events, attractions and activities marketplace, with a focus on activity suppliers and sellers.

The Transformation of the Ground Transportation Experience for Travel in Europe
The Transformation of the Ground Transportation Experience for Travel in Europe

A flurry of new mobile-first services is transforming every aspect of the ground transportation experience for leisure and business travelers in Europe. It's a challenge for traditional ground transportation companies to compete for today's always-mobile, high-maintenance travelers. Sponsoring The Transformation of the Ground Transportation Experience for Travel in Europe gives you valuable insight on how to hone products and features to match how European travelers shop, reserve and pay for their transportation.