In Canada, travel is big – like the country itself. More than three in four Canadian travelers say travel is important to their lifestyles – significantly greater than their U.S. counterparts. Learn how and when to influence these travelers and what's next for Canada in terms of trends, technology and market sizing. Sponsor Canadian Online Travel Overview Fourth Edition for essential insights on this vast market undergoing an incredible amount of change. This Phocus Collection project delves into market evolution, technology drivers, planning and shopping influencers, key players and potential market entrants, and consumer behavior.