Upcoming Projects

What is a Phocus Collection project? Learn more HERE.

Canadian Online Travel Overview Fourth Edition
Canadian Online Travel Overview Fourth Edition

In Canada, travel is big – like the country itself. More than three in four Canadian travelers say travel is important to their lifestyles – significantly greater than their U.S. counterparts. Learn how and when to influence these travelers and what's next for Canada in terms of trends, technology and market sizing. Sponsor Canadian Online Travel Overview Fourth Edition for essential insights on this vast market undergoing an incredible amount of change. This Phocus Collection project delves into market evolution, technology drivers, planning and shopping influencers, key players and potential market entrants, and consumer behavior.

Travel Advertising in U.S. and Europe: Industry Sizing and Trends
Travel Advertising in U.S. and Europe: Industry Sizing and Trends

As new platforms, technologies and trends have disrupted the U.S. and European online travel landscape, deciding where to allocate travel advertising spend has become increasingly complex. The growing importance of social engagement, chat and text messaging, and personalization signals need for a travel ad spend allocation refresh – requiring travel suppliers and OTAs in the U.S. and Europe to stay ahead of the curve to compete. Sponsor Travel Advertising in the U.S. and Europe: Industry Sizing and Trends for insight into how to wield influence among the disruptions and evolutions of the travel advertising industry. This Phocus Collection project delves into key trends and issues transforming the marketplace from an advertiser, channel and ad product perspective.

The Transformation of the Ground Transportation Experience for Travel in Europe
The Transformation of the Ground Transportation Experience for Travel in Europe

A flurry of new mobile-first services is transforming every aspect of the ground transportation experience for leisure and business travelers in Europe. It's a challenge for traditional ground transportation companies to compete for today's always-mobile, high-maintenance travelers. Sponsoring The Transformation of the Ground Transportation Experience for Travel in Europe gives you valuable insight on how to hone products and features to match how European travelers shop, reserve and pay for their transportation.