Special Projects

Our multi-client sponsored research projects bring businesses together to answer timely, topic-specific questions about the travel, tourism and hospitality industry.

Phocuswright works with your company to help set the research agenda, giving you access to unpublished and customized data.

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Benefits

Sponsorship Levels & Deliverables

Special Project Add-Ons

Stages

Upcoming Special Projects

Canada Travel Market

As we enter 2023 having left the pandemic behind and facing new economic headwinds, Phocuswright is revisiting the Canadian travel landscape to explore and project the size of the market, examine distribution dynamics and delve into consumer behavior as traditional preferences and habits evolve.

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Ad Effectiveness Studies for Destinations

Phocuswright surveys consumers to explore the impact of your creative, the reach, targeting, recency and context across media to determine if your campaigns are hitting the mark with target audiences.

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Scroll, Heart, Fly: Social Media’s Impact on Travel

Research is needed to understand both how social content affects travelers at different points in research and booking – and where they’re most receptive to influence.

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U.S. Travel Agency Landscape 2024

This study aims to establish a current "state of the industry" for the travel agency community by comparing the current state of booking volumes and business mix, marketing methods, affiliations, and more against previous findings from Travel Weekly's Travel Industry Survey. In addition, it will provide sizing and projections.

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U.S. Short-Term Rentals

Suppliers and distributors are grappling with much more competition since the pandemic, shifting consumer tastes and constant changes in regulation. Have professionalized PMs really perfected the management process, or is there still a long way to go? Which players will flourish in the new normal?

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U.S. Corporate Travel Market: Insights and Future Outlook

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Do you have a topic you'd like us to explore? Please share it with our team.

Projects in the Field

Travel Payments

The last few years have brought about rapid change in the travel payments landscape. Fintech has come into its own with investors pouring money into the...

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Special Project Benefits

Sponsors receive early access to deep data, valuable project assets and more:

Brand recognition and promotional rights
Thought leadership recognition
Understanding of investments in growing regions, segments or technologies
Identification of potential partners
Information on upcoming trends
Increased market visibility
Access to data and insight for future strategies

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Special Project Sponsorship Levels

Sponsor Benefits	Gold	Platinum
Sponsor call to provide key points of interest
Findings and analysis delivered as in-depth slide deck
*PDF copy of summary report that can be shared internally**
Analyst presentation of research findings via group webinar	Group	Private
One personalized, 30-minute Q&A session with analysts
Preferred branding in Phocuswright report
Two custom survey questions

* Summary report will publish approximately three months after findings are delivered to participants and will contain a partial data set.

** Add-On Deliverables are produced after project is complete and all sponsor deliverables are finalized.

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Add-On Deliverables

	Phocuswright Analyst Webinar Participation
	Co-branded White Paper
	Co-branded Infographic (up to 3 total across all sponsors)
	Speaking Engagement (based on analyst availability; travel expenses paid for by client)
	Co-Sponsored PhocusWire Editorial Webinar
	Co-Sponsored Breakout Session at an upcoming Phocuswright event (minimum of 3 sponsors required)