As India’s economy grows and consumption increases, more people are spending their discretionary income on lifestyle services, including travel. Rising consumer spending, mostly from a middle class of over 300 million people, infrastructure development and incoming air and lodging supply will push the Indian travel market to grow in excess of 10% each year through 2020. With this rapid expansion of the Indian travel market, understanding and anticipating Indian traveler behavior is more important than ever.
In order to tap into India’s burgeoning travel market opportunity, it is essential to base your strategy on consumer preference and patterns. The upcoming Phocuswright's Special Project, Indian Consumer Travel Report 2017, provides actionable insights and analysis into what drives these travelers from dreaming and destination selection through planning, purchasing, experiencing and sharing. The research uncovers general traveler behavior by trip type, frequency, length, spend, destination and psychographics.
Sponsor this Special Project and gain insight into one of the world’s fastest-growing major travel market and Asia Pacific’s third biggest travel market.
Sponsors will learn:
- The wants when booking leisure and unmanaged business travel
- Distinct traveler profiles and characteristics based upon transportation chosen - flight, train, rail, bus, car hire
- Significance of brands, loyalty, advertising, deals in product selection and booking
- Lodging type (including alternative accommodation), selection and price preferences
- Traveler evolution – online, devices, shopping and purchase behavior
- Key channels throughout the trip life cycle
- Mobile adoption and future expectations
- Top domestic and international destinations
- Preferred payment methods
- Regional differences and diversity
Choose The Sponsorship That Supports Your Organization’s Objectives
Deliverables can include (depending on sponsorship level):
- Input into the project
- Findings, analysis and recommendations delivered as an in-depth PowerPoint presentation
- Segmentation analysis
- Proprietary custom questions
- Analyst presentation via private webinar
- Branding and publicity acknowledgement and rights
- PDF copy of the summary report that can be shared internally and with members
- Group infographic
Design Your Own Sponsorship Package
Let us create the sponsorship package that's right for your company.
Contact our team today: +1 860 350-4084 x501 • Email