U.S. Vacation Rentals 2009 - 2014: A Market Reinvented

A Phocuswright Special Project

U.S. Vacation Rentals 2009 - 2014: A Market Reinvented

Not long ago, vacation rental was considered the Wild West of the lodging industry: large, intriguing, a landscape with vast opportunity, but also untamed, massively fragmented, beset by legacy business practices and non-existent service standards. 

But Phocuswright's landmark 2008 study, Phocuswright's Vacation Rental Marketplace: Poised for Change, revealed a US$24 billion marketplace – and a revolution underway. Online vacation rental has since emerged as a major marketplace, competing directly with hoteliers for the leisure traveler. Fresh business models, powerful new technologies and profound upheaval in the search-shop-buy process are rewriting the rules for just about everyone.

Sponsor this upcoming Special Project and uncover the patterns and potential within the online vacation rental arena.

Research topics include:

  • Market Sizing What is the size of the U.S. market in terms of inventory and rental revenue?
  • The Economy How has the market evolved since the U.S. economic and real estate recession of 2008 – 2009?
  • Consumer Behavior How are consumers searching for, shopping and booking vacation rentals?
  • Product Evolution How has the vacation rental product – including service levels – and consumer expectations evolved?
  • Disruptive New Models How are new entrants such as Airbnb and Pegasus' Solutions Vacation Rental Switch (VRS) changing the marketplace?
  • Big Changes What do HomeAway's IPO, TripAdvisor's push into the market and global consolidation among major property management companies mean for vacation rentals?
  • The Role of Social How are guest reviews and social networking tools changing the search, shop and decision-making process?
  • Online Booking Are U.S. consumers booking vacation rentals online?
  • Homeowner Preferences Why do homeowners choose to work with property managers or choose to self-manage (rental by owner)?
  • Property Management Trends How have expectations for rental listing sites and property managers changed?

A range of sponsorship options is available – get the answers and deliverables that matter most to your organization.

The project features three major research tracks:

  • Consumers
  • Vacation Rental Homeowners
  • Vacation Rental Management Companies and Distribution

Sponsors can participate in a single research track or choose all three for a true 360-degree view. Several sponsorship levels are available, with fees ranging from US$3,000 to $50,000.

Deliverables can include (depending on sponsorship level):

  • Findings, analysis and recommendations delivered electronically as an in-depth PowerPoint presentation
  • Analyst presentation via private or group webinar
  • Branding and publicity acknowledgement and rights
  • PDF copy of a summary report that can be shared internally
  • Client kickoff call to provide key points of interest
  • Input into survey questions in an interactive process
  • Custom and proprietary survey questions
  • Tabulated survey results
  • Co-branded whitepaper


Design Your Own Sponsorship Package

Let us create the sponsorship package that's right for your company.
Contact our team today: +1 860 350-4084 x501 • Email