Thought Leadership

Thought leadership is more than just an industry buzzword. Phocuswright helps your organization earn recognition as a trusted authority that guides industry conversations.

• Grow your brand
• Boost visibility
• Increase brand recognition
• Identify new, high-value clients
• Earn credibility in the marketplace
• Grow wallet share

Get Access to Thought Leadership Solutions

• Phocuswright's premier events
• Industry research
• PhocusWire news service
• White papers
• Special projects
• Access to global networks of travel executives

Thought Leadership Drives Demand

Establishing your organization as an industry expert creates a ripple effect of demand, growth and success. A recent Edelman-LinkedIn study shows key decision makers rely heavily on thought leadership.

• 55% use thought leadership as an important way to vet companies they're considering working with
• 69% agree thought leadership is one of the best ways to get a sense of the caliber of thinking an organization can deliver
• 63% agree that thought leadership is particularly important to build the reputation of new and small businesses

Thought Leadership Gets Results

The Edelman-LinkedIn study found that high-value decision makers are more willing to pay a premium to work with an organization that has articulated a clear vision versus one that does not publish thought leadership.

• 47% of C-suite executives shared their contact information after reading thought leadership
• 45% invited the organization to bid on a project when not previously considering them
• 55% of decision makers increased the amount of business done with an organization
• 60% of decision makers bought a new product or service they were not previously considering