Understanding the Early Adopters of Leisure Travel

Download the presentation deck and audio recording of the January 28, 2016 webinar - sponsored by Cognizant - to explore early adopter segments that embrace emerging technology and services across the entire travel life cycle.

This webinar features Phocuswright's senior technology and corporate market analyst, Norm Rose, and Micah Friedman, senior director and consulting leader, travel and hospitality practice, Cognizant, as they explore early adopter segments that embrace emerging technology and services across the entire travel life cycle. This 20-minute event, moderated by Marcello Gasdia, Phocuswright's director, consumer research, includes a Q&A segment.

Webinar topics include:

• Trends in U.S. consumer leisure booking behavior and experiences
• Devices and channels used from travel discovery to shopping, booking and throughout the actual travel experience
• The impact of new technology on consumer buying patterns  

Download now to learn how to leverage these early adopters and connect with travelers at every step along the travel life cycle.