Free Travel Research
The Traveler's Appetite for Ancillary Products
The Traveler's Appetite for Ancillary Products
- Published:
- May 2013
- Analyst:
- Carroll Rheem
Sponsored by Monetate
This May 8, 2013 webinar explores the role of ancillaries within the travel process. Carroll Rheem, principal analyst at Phocuswright, and Blair Lyon, Monetate's vice president, marketing discuss what types of ancillary offers travelers are most interested in – and when they want to receive them. Topics include:
- Traveler attitudes towards ancillary services
- Consumer interest in ancillaries by supplier type (airlines, hotels, car rental)
- When/where travelers prefer to be offered additional services/upgrades
- Personalization, mobile and the future of ancillaries