Free Travel Research
Tech Adoption and European Leisure Travelers
Tech Adoption and European Leisure Travelers
- Published:
- November 2014
- Analysts:
- Marcello Gasdia, David Juman
Phocuswright and World Travel Market have partnered to deliver this white paper on European travelers' technology trends.
Consumer technology is unleashing massive opportunity for the European travel industry. Mobile devices are remaking the digital rules of traveler engagement, opening up new ways for travel businesses to stimulate demand and drive bookings. European travel companies continue to make progress on the mobile front, but the transformation is just beginning.