Free Travel Research Social Travel: Managing, Monitoring and Measuring

Social Travel: Managing, Monitoring and Measuring

Published:: December 2014
Analysts:: Cathy Walsh, Maggie Rauch

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Social Travel: Managing, Monitoring and Measuring

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Download the recording and deck of the December 4, 2014 webinar to understand and leverage the latest research on how travel companies are executing their social media strategies.

Cathy Schetzina Walsh, Phocuswright's senior research analyst, and Gert Wim ter Haar, social media hub manager of KLM Royal Dutch Airlines, share insights on how travel companies are managing, monitoring and measuring social media. Moderated by Phocuswright analyst Maggie Rauch, this 45-minute event includes a 15-minute Q&A session.