Measuring Your Online Audience: Why a Standard for DMO Web Sites Makes Sense

Published April 2009
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Susan Steinbrink
Susan Steinbrink

Senior Research and Corporate Market Analyst

Measuring Your Online Audience: Why a Standard for DMO Web Sites Makes Sense

1. Introduction: DMOs in a "Web Centric"World
2. The Benefits of a Standard in Audience Measurement
3. Researching and Selecting a Standard
4. Recommended "Acting" Standard - Quantcast Audience Measurement
5. Next Steps

This report is available to everyone as a free download (registration required).
Click Download to download the report now. 
Download