Free Travel Research Measuring Your Online Audience: Why a Standard for DMO Web Sites Makes Sense

Measuring Your Online Audience: Why a Standard for DMO Web Sites Makes Sense

Published:: April 2009
Analyst:: Susan Steinbrink

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Measuring Your Online Audience: Why a Standard for DMO Web Sites Makes Sense

1. Introduction: DMOs in a "Web Centric"World
2. The Benefits of a Standard in Audience Measurement
3. Researching and Selecting a Standard
4. Recommended "Acting"Â Standard -Â Quantcast Audience Measurement
5. Next Steps