Making Sense of Mixed Signals: Key U.S. Traveler Insights

Sponsored by Tealeaf, an IBM Company

Held April 30, 2013, this roundtable features key metrics for understanding what drove consumer travel behavior in 2012 - and what to expect in the coming year. Highlights Include

• New information on traveler behavior, including trip frequency and duration, travel spend and intentions for 2013
• Discussion of significant trends shaping lodging and air travel, as well as other travel components
• Overview of how consumers approach and engage in travel planning (destination selection, shopping and purchasing) and sharing
• Analysis of the information sources and features that most influence consumer decisions