Free Travel Research Asia Pacific Online Travel Traffic Snapshot

Asia Pacific Online Travel Traffic Snapshot

Published:
November 2011
Analyst:
Susan Steinbrink
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Asia Pacific Online Travel Traffic Snapshot

The Asia Pacific (APAC) travel market has arrived. It is now the second-largest regional travel market globally, surpassing the U.S. in 20101. Online penetration is surging throughout the region, with the online leisure and unmanaged business travel market exceeding US$53 billion in 2010, representing 21% of APAC’s total travel market.