PhoCusWright and DEMO Collaborate to Create Unique Award Promoting Travel Innovation


Cathy Schetzina
+1 860 350-4084 x380

The DEMO Award will honor an outstanding innovator at PhoCusWright’s 2011 Travel Innovation Summit

Sherman, CT USA, May 26, 2011—PhoCusWright Inc., the travel industry research authority, and DEMO, the world-renowned launchpad for emerging technology, have joined forces to identify and reward technology-driven innovation in the travel, tourism and hospitality industry. The companies have partnered to create The DEMO Award for Travel Innovation, designed to recognize and promote an exceptional demonstrator at The Travel Innovation Summit@The PhoCusWright Conference (November 15, 2011 in Ft. Lauderdale/Miami, Florida USA).

The Travel Innovation Summit is the preeminent event showcasing the next generation of applied travel technology to an influential audience of executives, investors and media. Carefully screened innovators from around the world demonstrate the applications and solutions that will advance travel planning, purchasing and memorializing. PhoCusWright's partnership with DEMO will connect Travel Innovation Summit innovators to the broader technology and investment communities, providing unprecedented exposure.

"DEMO has a long-standing heritage of debuting some of the most renowned, cutting-edge new products that have had game-changing impact on technology," said Neal Silverman, senior vice president and general manager of DEMO. "Our goals are perfectly aligned with PhoCusWright's Travel Innovation Summit in that we strive to shine the light on new innovation. With the addition of The DEMO Award for Travel Innovation to this event, one stand-out innovative organization will receive a once-in-a-lifetime opportunity to gain access to DEMO's world-class, elite audience of press, venture capitalists and CIOs. We are excited to extend this award to the travel and hospitality trade."

Over nearly 20 years, DEMO has built an unmatched track record of selecting, coaching and making successful some of the world's most game-changing products, including TiVo, Palm, VMware, Webex and Salesforce. The winner of The DEMO Award will receive a range of benefits during DEMO's spring 2012 event, including a Showcase Sponsorship, two complimentary tickets, access to VIP events and significant promotional and social media opportunities.

"The combined platforms of these two important events provide travel innovation leaders with a catalytic opportunity to significantly advance in the world's largest industry," said Philip Wolf, president and CEO of PhoCusWright.

Applications to demonstrate innovations in travel at The Travel Innovation Summit are now being accepted.

About PhoCusWright Inc.
PhoCusWright is the travel industry research authority on how travelers, suppliers and intermediaries connect. Independent, rigorous and unbiased, PhoCusWright fosters smart strategic planning, tactical decision-making and organizational effectiveness.

PhoCusWright delivers qualitative and quantitative research on the evolving dynamics that influence travel, tourism and hospitality distribution. Our marketplace intelligence is the industry standard for segmentation, sizing, forecasting, trends, analysis and consumer travel planning behavior. Every day around the world, senior executives, marketers, strategists and research professionals from all segments of the industry value chain use PhoCusWright research for competitive advantage.

PhoCusWright enables clients to bolster productivity through superior staff training and education. Scalable products, customized programs and cost-effective delivery improve the performance of thousands of travel, tourism and hospitality employees worldwide.

To complement its primary research and learning solutions in North and Latin America, Europe and Asia, PhoCusWright produces several high-profile conferences in the United States and Germany, and partners with conferences in Canada, China and Singapore. Industry leaders and company analysts bring this intelligence to life by debating issues, sharing ideas and defining the ever-evolving reality of travel commerce.

The company is headquartered in the United States with Asia-Pacific operations based in India and local analysts on five continents.

© 2011 PhoCusWright Inc., Sherman, CT USA
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