Custom Segment Analysis
Dig deeper into Phocuswright's data for a better understanding of the travel marketplace. We offer custom analyses of our surveys by cross referencing survey questions with topic variables important to your organization.
Whether it's demographics, consumer preferences or the latest travel trends, we customize our research analysis to give you the insights you need.
How Custom Segment Analysis Works
Our syndicated research and special projects highlight travel industry trends based on a mountain of data and analysis.
When you need to get beyond the highlights and into the details, our expert analyst team combs through Phocuswright's data to create an analysis tailored to your company's areas of interest in the travel, tourism and hospitality industry.
- Cross reference survey responses
- Combine responses using demographic and economic qualifiers
- Learn more about your customers and target prospects with specific global traveler insights on preferences, consumer behavior and other actions
Custom Segment Topics
Phocuswright analyzes data from recent consumer surveys that target the travel topics of interest to your company.
- Consumer travel
- Mobile travel
- Destination marketing
- Green travel
- Technology
- Vacation rentals
- Online travel markets
Learn More About Custom Research Projects
Speak with a member of our team to learn more about how Phocuswright can help you build a custom project specific to your needs.