As an analyst for Phocuswright, John focuses on corporate travel distribution trends and the European marketplace. His successful career as a senior leader includes company and product launches, as well as large budget and staff responsibility with companies including RADIUS, Birmingham European Airways and Maersk Travel. This work has enabled John to understand the global travel market from many perspectives while building numerous relationships in the industry, both in Europe and in the rest of the world. John spent 14 years as executive vice president with Radius, The Global Travel Company, the world’s largest network of independent corporate travel agencies. He was responsible for establishing the network in over 80 countries, and working with leading agencies in each, to help them utilize the benefits including the combined buying power to the optimum. Spending 200 days a year traveling the world, John has built up an in-depth understanding of each of the markets as well as obtained excellent contacts worldwide. John is now managing director of JME Enterprises and Consulting Ltd., a firm that works on strategic and business development for companies from all sectors of the travel industry mainly in Europe and the United States. Educated in Denmark and now based in the United Kingdom, he has taken a number of general management courses through Insead, France, and various courses including the Advanced Management Program at Wharton School of Management in the United States. John is a frequently-used speaker on the European travel conference scene.
Areas of Research
A career consisting of senior-level management, sales and marketing positions in the global arena for airlines, hotel and travel management companies, and corporate buyers has distinguished Mr. Melchior as an innovative leader and expert in the travel industry.